I'm a journalist in a former life. It's a job I always wanted to do, to tell stories (and get paid for it). While my career evolved into business communications working across all areas of traditional media, I can whole-heartedly say that I've really always been telling stories. I've used storytelling to win new business for my clients, increase membership in representative organisations, create strategic partnerships and generate media interest. Back in 2005 my professional eye was drawn to the evolution of the social web and how it created new conversation layers. Since then I have upskilled, become a passionate practitioner and a strategist for public and private sector clients. After 14 years I realise I've always been storytelling but just in different...